This book is an unique настольный instrument for businessmen, leaders and specialists on marketing. She will help to organize a prosecution you of points of contact of your company. Authors systematize as laws and supervisions all present knowledge about the points of contact explain how and why they influence on your clients.Read, write, analyse your points of contact and study to manage them. Your marketing and business will become far-far more effective! Careful work with a notebook guarantees the increase of profitability of your company due to simple steps that can be done already tomorrow.5th edition.
Questions and answers
What is the book Points of contact about in short?
The book 'Points of Contact' serves as a unique desk tool for business professionals, leaders, and marketing specialists. It focuses on organizing and analyzing the various touchpoints of a company, explaining their influence on clients. By systematically presenting existing knowledge, it aims to enhance business effectiveness and profitability through actionable insights.
What is the main idea of the book Points of contact?
The main idea of 'Points of Contact' is to provide a structured approach to understanding and managing the interactions between a business and its clients. The authors emphasize the importance of these touchpoints in shaping customer perceptions and experiences, offering practical steps to improve marketing strategies and overall business performance. This book aims to empower readers to take immediate action for better results.
Who should definitely read the book Points of contact?
This book is essential for entrepreneurs, marketing professionals, and business leaders who seek to enhance their understanding of customer interactions. It is particularly valuable for those looking to improve their marketing effectiveness and profitability. Anyone interested in optimizing their business strategies and gaining insights into client behavior will find this book beneficial.
What books is the book Points of contact similar to?
Books similar to 'Points of Contact' include 'The Lean Startup' by Eric Ries, which focuses on efficient business practices, and 'Contagious: How to Build Word of Mouth in the Digital Age' by Jonah Berger, which explores customer engagement. Both books offer insights into enhancing business strategies and understanding market dynamics, making them great companions for readers of 'Points of Contact.'
- Name of the Author
- God send Igor Borisovich, Турусин Dmitry
- Language
- Russian
- Age
- 16
- ISBN
- 978-5-00100-753-1
- Release date
- 2013
Read an excerpt
07/10/2024
Настольный инструмент для каждого предпринимателя
Книга "Точки контакта" стала для меня настоящим открытием в мире маркетинга и управления. Авторы представляют материал в доступной и понятной форме, что позволяет легко усваивать информацию и применять её на практике. Особенно впечатлила структура книги: законы и наблюдения четко систематизированы, что позволяет быстро находить нужные моменты. Я начал применять предложенные методы в своей компании, и уже через несколько дней заметил, как улучшилось взаимодействие с клиентами. Книга не только вдохновляет, но и предоставляет конкретные шаги для оптимизации работы с точками контакта. Рекомендую всем, кто хочет повысить эффективность своего бизнеса и научиться управлять клиентским опытом.