Every day by means of advertisement a consumer gets more than 10 thousand trade suggestions. How to define, what from them will hit the mark exactly, and what will pass by?This book on that, how researches of brain help to attract attention customer and increase sales. Authors offer the effective techniques of creation of memorizable presentations able to have influence on potential clients, to compel them to accept emotional decision and to rationalize him. "Training on нейромаркетингу" is called to promote ability of companies to influence on consciousness of consumers and teach to create effective marketing strategies.
Questions and answers
What is the book Training on нейромаркетингу. Where is the button to Buy in consciousness of customer? about in short?
This book explores how neuroscience can enhance marketing strategies by understanding consumer behavior. It discusses techniques to create memorable presentations that capture attention and influence purchasing decisions. The authors aim to equip businesses with the tools to effectively engage consumers and drive sales.
What is the main idea of the book Training on нейромаркетингу. Where is the button to Buy in consciousness of customer??
The main idea revolves around leveraging insights from brain research to craft marketing strategies that resonate with consumers. By understanding how the brain processes information, marketers can design campaigns that not only attract attention but also lead to emotional and rational purchasing decisions. This approach aims to enhance overall sales effectiveness.
Who should definitely read the book Training on нейромаркетингу. Where is the button to Buy in consciousness of customer??
This book is essential for marketers, business owners, and anyone involved in sales or advertising. It is particularly beneficial for those looking to deepen their understanding of consumer psychology and improve their marketing strategies. Additionally, students of marketing and psychology will find valuable insights to apply in their studies and future careers.
What books is the book Training on нейромаркетингу. Where is the button to Buy in consciousness of customer? similar to?
Similar books include 'Buyology' by Martin Lindstrom, which delves into the subconscious triggers that drive consumer behavior, and 'Contagious: How to Build Word of Mouth in the Digital Age' by Jonah Berger, which explores why certain ideas and products go viral. Both offer insights into the intersection of psychology and marketing, making them great companions to this book.
- Name of the Author
- Ренвуазе Патрик, Морен Кристоф
- Language
- Russian
- Age
- 12
- Series
- Top Business Awards
- ISBN
- 978-5-699-69972-8
- Release date
- 2007
Read an excerpt
08/20/2025
Полезная и практичная книга для маркетологов
Книга "Тренинг по нейромаркетингу" стала для меня настоящим открытием в мире маркетинга. Авторы грамотно объясняют, как нейробиология и психология влияют на поведение потребителей. Я был поражён тем, как много информации можно извлечь из исследований мозга и как это знание можно применить на практике. Особенно полезными оказались техники создания презентаций, которые не только привлекают внимание, но и оставляют запоминающееся впечатление. Книга полна примеров из реальной практики, что делает её ещё более ценной. Я уже применил некоторые из предложенных стратегий в своей работе, и результаты не заставили себя ждать. Рекомендую эту книгу всем, кто хочет улучшить свои навыки в маркетинге и научиться лучше понимать своих клиентов.