The creative work of a journalist or advertiser on the Internet as a system of mass communications is considered. The book is addressed to those who would like to do both, but ... do not have the appropriate education and special knowledge for this. Let's say you created a so-called "live journal", or your friend, who already has one, asked you to help him with the content. What should you pay attention to first of all so that your texts are well read? How to collect your own target audience and how to please it? Or maybe you already know that you can write well and interestingly, and would like to make money on articles published on the Internet, but you are just afraid that you will not be able to do it? The same applies to modern online advertising. How is it created on the Internet, what pitfalls await those who are going to deal with it? The book you now hold in your hands talks about all this simply and clearly based on the rich personal experience of its authors.For students of departments and faculties of journalism, advertising and public relations, analysts in the field of journalism and theory of mass communications, as well as practicing journalists involved in the creation and maintenance of media on the Internet.