Author of book "The Battle elephants of sales. Scripts, once again scripts" of Ася Барышева are the known business-consultant on sales with 20-years-old experience, realizing more than 700 successful projects. Such large companies, as savings "Bank", "МТС", "Вымпелком", "СеверСталь", "ДСК-1", came forward her clients et al.The approaches methods and technologies described in a book are the concentrated experience of great number of projects from different industries. Therefore you, dear reader, bravely can use these approaches for strengthening of the sales.Scripts are the most important instrument of work with a client, they do happy at once three participants of market : customers, salespeople and leaders. Due to the use of the literate speech modules customers understand the value of trade suggestion better, due to the use of effective technologies managers sell anymore, and for an account exactly the adjusted instruments leaders quicker arrive at the put aims.From a book "The Battle elephants of sales" you know due to prime examples and concrete selling phrases, what mechanisms magic of scripts is due to. And also will find answers for such questions, as better to sell by means of scripts and as better to manage the department of sales, using literate scripts.
Questions and answers
What is the book Battle elephants of sales about in short?
The book 'Battle Elephants of Sales' by Asya Barysheva focuses on effective sales strategies through the use of scripts. It draws from over 20 years of experience and numerous successful projects, providing practical methods that benefit customers, salespeople, and managers alike. The insights shared aim to enhance understanding and execution of sales processes.
What is the main idea of the book Battle elephants of sales?
The main idea of 'Battle Elephants of Sales' is to empower sales professionals with proven scripts that enhance communication and effectiveness in sales. By leveraging structured dialogue, the book illustrates how to better convey value to customers and achieve sales targets. It emphasizes the importance of clear communication in driving sales success across various industries.
Who should definitely read the book Battle elephants of sales?
This book is essential for sales managers, team leaders, and sales professionals looking to refine their skills. It is also beneficial for business consultants and entrepreneurs who want to improve their sales strategies. Anyone interested in enhancing their understanding of effective sales communication will find valuable insights within its pages.
What books is the book Battle elephants of sales similar to?
Similar books include 'The Challenger Sale' by Matthew Dixon and Brent Adamson, which explores innovative sales techniques, and 'SPIN Selling' by Neil Rackham, focusing on consultative selling. Both offer practical insights into effective sales strategies and communication, making them great companions to 'Battle Elephants of Sales' for those seeking to enhance their sales approach.
- Name of the Author
- Барышева Ася Владимировна
- Language
- Russian
- Age
- 16
- Series
- #БизнесНаставник
- ISBN
- 978-5-17-110287-6
- Release date
- 2019
Read an excerpt
10/31/2024
Полезное руководство для продаж
Книга «Боевые слоны продаж» Аси Барышевой — это настоящая находка для всех, кто хочет улучшить свои навыки в продажах. Автор делится своим многолетним опытом и предлагает читателям эффективные скрипты, которые можно применять в различных ситуациях. Я был приятно удивлён тем, как доступно и понятно изложены сложные концепции. Каждая глава наполнена практическими примерами, что позволяет легко перенести теорию в практику. Особенно полезными оказались разделы, посвященные работе с возражениями клиентов и созданию ценностных предложений. Я начал применять некоторые из предложенных скриптов в своей работе и заметил, что они действительно помогают лучше понимать потребности клиентов и повышают уровень продаж. Рекомендую эту книгу всем, кто хочет стать мастером в области продаж и научиться эффективно взаимодействовать с клиентами.