you will not have to spend enormous money on an advertisement, if your offering to the clients will be unique, and your marketing - viral. All, that differs from majority, attracts attention and distinguishes you among other. In fact even the offtype colouring can provoke unprecedented interest - present, for example, a violet cow among ordinary black, white and brown. Be sure: the distinguished is possible always, needed only to think, what in your industry nobody did yet.If you are an owner of company or engage in marketing is this book for you.
Questions and answers
What is the book Violet cow. Do the business prominent! about in short?
The book 'Violet Cow: Do the Business Prominent!' emphasizes the importance of standing out in a crowded market. It illustrates how unique offerings and viral marketing can attract attention without the need for hefty advertising budgets. By using the metaphor of a violet cow among ordinary cattle, it encourages readers to think creatively about their business strategies.
What is the main idea of the book Violet cow. Do the business prominent!?
The main idea of 'Violet Cow' is that differentiation is key to successful marketing and business growth. The author argues that businesses can thrive by offering unique products or services that capture consumer interest. By thinking outside the box and embracing creativity, companies can create memorable marketing campaigns that resonate with their audience.
Who should definitely read the book Violet cow. Do the business prominent!?
This book is essential for business owners, marketers, and entrepreneurs looking to innovate in their fields. It is particularly beneficial for those who feel stuck in traditional marketing approaches and want to explore new, creative strategies. Anyone interested in enhancing their business's visibility and appeal will find valuable insights within its pages.
What books is the book Violet cow. Do the business prominent! similar to?
Similar to 'Violet Cow,' books like 'Purple Cow' by Seth Godin and 'Contagious: How to Build Word of Mouth in the Digital Age' by Jonah Berger explore the themes of differentiation and viral marketing. These works provide strategies for creating memorable products and marketing campaigns that stand out in a competitive landscape. Readers will find a common thread of innovation and creativity in these titles.
- Name of the Author
- Times Set
- Language
- Russian
- Age
- 16
- ISBN
- 978-5-91657-443-2
- Release date
- 2012
Read an excerpt
01/02/2026
Не для всех
Несмотря на положительные отзывы, "Фиолетовая корова" оставила у меня смешанные чувства. С одной стороны, идеи, которые предлагает Годин, действительно интересны и могут вдохновить на новые подходы в бизнесе. Однако, с другой стороны, некоторые примеры кажутся слишком идеализированными и не всегда применимыми в реальной жизни. Не все компании могут позволить себе радикальные изменения или нестандартные решения, как это описывает автор. Кроме того, местами книга перегружена примерами, что отвлекает от основной идеи. Я считаю, что она может быть полезна для креативных предпринимателей, но не всем она подойдет. Если вы ищете практическое руководство с конкретными шагами, возможно, стоит обратить внимание на другие материалы.