How to do text convincing stronger? The author of the best books-sellers on copywriting and контент-маркетингу Denis Каплунов collected 100 receptions of influence on a reader through text. From this edition you know, how to learn to understand a client, work with the necessities of target audience and argue objections. you will get fresh ideas and will secure the verbal cunnings, and confidence and ironical style of author will influence on persistent work.
Questions and answers
What is the book Neurocopywriting. 100 ways to influence text about in short?
The book 'Neurocopywriting. 100 Ways to Influence Text' by Denis Kaplunov explores effective techniques for crafting persuasive text. It offers insights on understanding clients, addressing audience needs, and countering objections. This guide is essential for anyone looking to enhance their writing skills and create more impactful content.
What is the main idea of the book Neurocopywriting. 100 ways to influence text?
The main idea of 'Neurocopywriting. 100 Ways to Influence Text' is to equip readers with practical strategies for writing compelling and persuasive content. Kaplunov emphasizes the importance of understanding the target audience and using psychological principles to influence their decisions. This book serves as a comprehensive resource for marketers and writers aiming to improve their communication effectiveness.
Who should definitely read the book Neurocopywriting. 100 ways to influence text?
This book is a must-read for marketers, copywriters, and content creators who want to enhance their persuasive writing skills. It's also beneficial for business professionals looking to improve their communication strategies and connect more effectively with clients. Anyone interested in the psychology of writing and influence will find valuable insights within its pages.
What books is the book Neurocopywriting. 100 ways to influence text similar to?
Books similar to 'Neurocopywriting. 100 Ways to Influence Text' include 'Influence: The Psychology of Persuasion' by Robert Cialdini and 'Made to Stick' by Chip Heath and Dan Heath. These works also delve into the principles of persuasion and effective communication. Readers will find that these titles complement the strategies presented in Kaplunov's book.
- Name of the Author
- Capons Denis Aleksandrovich
- Language
- Russian
- Age
- 12
- Series
- Business-school №11
- Release date
- 2016
Read an excerpt
12/25/2025
Полезное руководство для копирайтеров и маркетологов
Книга "Нейрокопирайтинг" Дениса Каплунова стала для меня настоящим открытием. Автор делится 100 приемами, которые действительно работают и помогают сделать текст более убедительным. Каждый прием сопровождается примерами и практическими советами, что позволяет легко применять их на практике. Особенно впечатлило, как Каплунов акцентирует внимание на понимании потребностей целевой аудитории — это ключевой аспект, который часто упускают многие копирайтеры. Стиль изложения автора легкий и ироничный, что делает чтение не только полезным, но и приятным. Я уже применил несколько приемов в своих текстах и заметил, что они действительно работают. Рекомендую эту книгу всем, кто хочет улучшить свои навыки в копирайтинге и научиться лучше понимать своих клиентов.