The creative work of a journalist or advertiser on the Internet as a system of mass communications is considered. The book is addressed to those who would like to do both, but ... do not have the appropriate education and special knowledge for this. Let's say you created a so-called "live journal", or your friend, who already has one, asked you to help him with the content. What should you pay attention to first of all so that your texts are well read? How to collect your own target audience and how to please it? Or maybe you already know that you can write well and interestingly, and would like to make money on articles published on the Internet, but you are just afraid that you will not be able to do it? The same applies to modern online advertising. How is it created on the Internet, what pitfalls await those who are going to deal with it? The book you now hold in your hands talks about all this simply and clearly based on the rich personal experience of its authors.For students of departments and faculties of journalism, advertising and public relations, analysts in the field of journalism and theory of mass communications, as well as practicing journalists involved in the creation and maintenance of media on the Internet.
Questions and answers
What is the book Internet journalism and Internet advertising about in short?
The book explores the creative work of journalists and advertisers in the realm of Internet communications. It serves as a guide for those lacking formal education in these fields, offering practical advice on creating engaging content, building an audience, and understanding the nuances of online advertising.
What is the main idea of the book Internet journalism and Internet advertising?
The main idea of the book is to demystify the processes of Internet journalism and advertising for novices. It emphasizes the importance of effective communication, audience engagement, and the practical skills needed to succeed in the digital landscape, all drawn from the authors' extensive personal experiences.
Who should definitely read the book Internet journalism and Internet advertising?
This book is essential for students and professionals in journalism, advertising, and public relations. It is particularly beneficial for those looking to enhance their online presence, create compelling content, and navigate the challenges of digital media effectively.
What books is the book Internet journalism and Internet advertising similar to?
Similar books include 'The New New Thing' by Michael Lewis, which explores the rise of the Internet economy, and 'Content Inc.' by Joe Pulizzi, focusing on content marketing strategies. Both books provide insights into the evolving landscape of digital communication and marketing.
- Name of the Author
- Шпаковский Вячеслав Олегович, Розенберг Наталья Владимировна, Егорова Екатерина Сергеевна
- Language
- Russian
- ISBN
- 978-5-9729-0202-6
- Release date
- 2018
Read an excerpt
07/19/2023
Захоплюючий джерело знань для початківців!
Як початківцю в інтернет-журналістиці та інтернет-рекламі, ця книга стала справжнім відкриттям для мене. Автори дуже доступно пояснюють складні поняття та процеси, пов'язані з цими галузями, що дозволяє швидко засвоїти матеріал. Книга містить багато прикладів та практичних порад, які допомагають зрозуміти, як створювати цікавий та привабливий контент, а також як ефективно просувати його в інтернеті. Я впевнений, що завдяки цій книзі я зможу покращити свої навички та досягти успіху у цих галузях. Рекомендую всім, хто хоче розвиватися в інтернет-журналістиці та рекламі!