This text is a brief version of book "Convert itself into a brand. 50 faithful methods to leave off to be mediocrity".We live in the epoch of global economic changes. Work in a multimillion corporation with her social guarantees and stability already is not the limit of dreamings of most people. Besides in the nearest 10-15 more 90олжностей of the so-called "white neckwears" will disappear or will lose the prestige status because their functional will change cardinally. Plenty of people will appear "overboard", not knowing where to go, where to apply the experience and skills. Such opinion adheres to Tom Питерс, that from an easy hand magazine of The Economist got the honoured rank of "сверхгуру". Питерс wrote a few business best sellers and founded a consulting company Tom Peters Company with specialization on preparation to the changes. Her services are used Starbucks, Virgin Direct, Intel, Rolls - Royce and other known companies.What to do? How not only to stand on end in this difficult transitional period but also become stronger? To repose in the future, Tom Питерс calls already now to begin to think as not employee of company, but as "independent contractor", id est man that does not execute the duties for a monthly salary, and hopes only on itself. "If for you it is not near at hand trust fund on your name, this radical alteration itself is converting into Я-бренд - simply needed"! - Питерс considers.From our review you know, how to do so that your name was associated for people with very tall quality of work and suggested respect and trust, and also about that, how to leave off to be excessively modest and do so that about your talents knew as many as possible potential clients.We remind that this text - short exposition of book