This text is a brief version of book "Гемба кайдзен: way to the cost cutout and upgrading".To be on a step ahead of competitors, you do not need to spend no money: it will be enough only industriousness and good sense.Масааки ИмаиМасааки Имаи often name the father of the system of кайдзен. Имаи became the first and main spreader of philosophy of this system in the whole world. Conception of "thrift and quality" literally overmastered the world, and a word entered the authoritative Oxford dictionary of English even.Word for word the Japanese word "кайдзен" means "turns for the better", and in practice of management of him began to identify with continuous perfection or with a permanent improvement. A main feature of strategy of кайдзен is aspiring to simplicity, evidentness and cheapness of the used receptions. The measures of кайдзен at minimum expenses are capable to provide to the company the height of incomes, upgrading of products, and, and decisive advantage at the competition market. Correct approaches and carefully thought out use of corresponding processes allow to any company, wherever she was, to turn to advantage from кайдзен.In a book "Гемба кайдзен" Масааки Имаи answers a question: where, from what, as and who to begin efforts on кайдзен. And a concept becomes a отправным point "гемба". Under this word Имаи understands a "place, where the added value", т. of е, is created. workshop or office, where a contact is with a client. Exactly here and it is necessary first of all to apply кайдзен, that will increase "aiming" of mechanism of perfection.We remind that this text is a summary of book