This text is a brief version of book "Content-marketing. New methods of acquisition of customers in the epoch of the internet".The world changes headily, and an ordinary advertisement becomes effective all less. We are surrounded by too much obtrusive information: теле- and radioadvertisement that it is desirable to commute, enormous amount of letters, with commercial suggestions, majority from that remain unread. On results questioning, an advertisement is trusted only 30юдей, and companies still spend on her production of ten and hundred thousands of dollars. Time to change strategy came, the author of book is sure "Content-marketing" and founder of popular project about marketing in the social networks of SocialMediaExaminer.com Michael Стелзнер. In fact sales "bruteforce" already a long ago do not bring the expected effect.Стелзнер suggests to present that business is a spaceship that it is needed to direct in new galaxies. And high-quality content must a fuel become for this flight. Today marketing strategy must be based on a help to the people, and useful content is an excellent method to obtain it. People trust companies that regularly help the existent and potential clients without every liabilities much more.Content-marketing - it not that from what it is needed to wait instantaneous sales, but in a prospect he works on your reputation. Your readers will trust you, and when the moment of purchase will come, will appeal exactly to your company.From our review you know, what content is and where to search authors for his production, how to realize content-strategy maximally effectively, and finally, how to do so that content in the total began to work on sales.We remind that this text is a summary of book