This text is a brief version of book "Content-marketing. New methods of acquisition of customers in the epoch of the internet".The world changes headily, and an ordinary advertisement becomes effective all less. We are surrounded by too much obtrusive information: теле- and radioadvertisement that it is desirable to commute, enormous amount of letters, with commercial suggestions, majority from that remain unread. On results questioning, an advertisement is trusted only 30юдей, and companies still spend on her production of ten and hundred thousands of dollars. Time to change strategy came, the author of book is sure "Content-marketing" and founder of popular project about marketing in the social networks of SocialMediaExaminer.com Michael Стелзнер. In fact sales "bruteforce" already a long ago do not bring the expected effect.Стелзнер suggests to present that business is a spaceship that it is needed to direct in new galaxies. And high-quality content must a fuel become for this flight. Today marketing strategy must be based on a help to the people, and useful content is an excellent method to obtain it. People trust companies that regularly help the existent and potential clients without every liabilities much more.Content-marketing - it not that from what it is needed to wait instantaneous sales, but in a prospect he works on your reputation. Your readers will trust you, and when the moment of purchase will come, will appeal exactly to your company.From our review you know, what content is and where to search authors for his production, how to realize content-strategy maximally effectively, and finally, how to do so that content in the total began to work on sales.We remind that this text is a summary of book
Questions and answers
What is the book Short maintenance Content-marketing. New methods of acquisition of customers in the epoch of the internet about in short?
The book provides a concise overview of modern content marketing strategies aimed at acquiring customers in the digital age. It emphasizes the shift from traditional advertising to creating valuable content that builds trust and fosters long-term relationships with customers. The author argues that effective marketing today requires a focus on helping people rather than pushing for immediate sales.
What is the main idea of the book Short maintenance Content-marketing. New methods of acquisition of customers in the epoch of the internet?
The main idea revolves around the necessity of adapting marketing strategies to the changing landscape of consumer behavior. It posits that high-quality content serves as a crucial tool for businesses to connect with their audience, enhance their reputation, and ultimately drive sales over time. The book advocates for a shift from aggressive sales tactics to a more customer-centric approach.
Who should definitely read the book Short maintenance Content-marketing. New methods of acquisition of customers in the epoch of the internet?
This book is essential for marketers, business owners, and anyone involved in customer engagement strategies. It is particularly beneficial for those looking to enhance their understanding of content marketing and its role in modern business practices. Additionally, entrepreneurs seeking innovative ways to attract and retain customers will find valuable insights within its pages.
What books is the book Short maintenance Content-marketing. New methods of acquisition of customers in the epoch of the internet similar to?
Similar books include 'Content Strategy for the Web' by Kristina Halvorson, which focuses on creating effective content strategies, and 'Building a StoryBrand' by Donald Miller, which emphasizes the importance of storytelling in marketing. Both titles explore themes of customer engagement and the significance of clear communication in achieving business goals.
- Name of the Author
- Catherine Ракова
- Language
- Russian
- Age
- 16
- Series
- КнигиКратко
Read an excerpt
10/24/2025
Краткое содержание книги «Контент-маркетинг»
Книга Майкла Стелзнера — это настоящая находка для тех, кто хочет понять, как эффективно привлекать клиентов в условиях современного информационного потока. Автор акцентирует внимание на том, что традиционная реклама теряет свою силу, и предлагает новый подход к маркетингу — создание качественного контента, который действительно интересен и полезен для аудитории. Стелзнер делится практическими советами по разработке контент-стратегии, объясняет, как находить авторов и создавать материалы, которые будут резонировать с целевой аудиторией. Одним из главных плюсов книги является её доступность и понятность, что делает её полезной как для новичков, так и для опытных маркетологов. Однако стоит отметить, что некоторые идеи могут показаться слишком общими и требуют дальнейшей проработки. В целом, книга вдохновляет и мотивирует на изменение подхода к маркетингу, но для достижения реальных результатов потребуется время и усилия.