This text is a brief version of book "When a customer talks it "is not"".Most people of one times five answer "no", before to give a positive answer. To convince such uncooperative clients, the authors of book offer the cyclic model of sales, or circle of persuasion. Passing four obligatory stages of transaction and getting the first "no", a salesman must return on initial position and call on the next circle of persuasion. However, it quite not means that it is necessary to repeat the same questions and bring the same arguments over. Tom Хопкинс and Ben Катт for every stage offer the methods.The authors of book equate sales with sport. Players practice, after laid out on complete and conquer a trophy as struck bargain. And does not conquer sometimes. Nothing frightful! It is important to know the rules of game, observe them and not skip training, and victory necessarily will come. After appearance book "When a customer talks "no"" was plugged in ten of the best business-books of month in the online shop of Amazon.com. Let us take apart, how the method of Тома Хопкинса and Ben Катта works.We remind that this text is a summary of book