A book exposes the key tendencies formed in the last few years in area of work with a company image as an employer. On her pages the projects of nominees and winners of "Bonus HR- are presented brand 2011", detailed examples from Russian and foreign practice of branding HR-, and also advices of authoritative experts. In final part readers will become familiar with such actual themes, as automation of HR- of processes, educating of competitors and employees (plugging data of questioning in 2016-2017), construction of corporate culture and creation of the valued suggestion of employer.
Questions and answers
What is the book Book Actual HR- branding. Secrets of the best employers about in short?
This book delves into the evolving trends in employer branding, showcasing projects from nominees and winners of the HR Brand Award 2011. It provides detailed examples from both local and international practices, along with expert advice. Readers will also explore contemporary themes such as HR process automation and the cultivation of corporate culture.
What is the main idea of the book Book Actual HR- branding. Secrets of the best employers?
The main idea of this book is to illuminate the critical aspects of employer branding and its significance in today's competitive job market. It emphasizes the importance of creating a strong company image to attract and retain top talent. By analyzing successful case studies and expert insights, the book aims to equip readers with practical strategies for enhancing their organization's reputation as an employer.
Who should definitely read the book Book Actual HR- branding. Secrets of the best employers?
This book is essential for HR professionals, business leaders, and anyone involved in talent acquisition and management. It is particularly valuable for those seeking to improve their company's employer branding strategies. Additionally, students and academics interested in human resource management and organizational behavior will find it insightful.
What books is the book Book Actual HR- branding. Secrets of the best employers similar to?
Similar books include 'Employer Branding for Dummies' and 'The Employer Brand: Bringing the Best of Brand Management to People at Work.' These works also focus on employer branding strategies and provide actionable insights for organizations. Readers may also find 'Talent Magnet' and 'The New HR Leader's First 100 Days' relevant for further exploration of HR practices.
What is the book Actual HR- branding. Secrets of the best employers about in short?
The book 'Actual HR- branding. Secrets of the best employers' explores the evolving trends in employer branding. It presents case studies of nominees and winners of the HR-brand award, alongside expert insights and practical examples from both local and international practices in HR branding.
What is the main idea of the book Actual HR- branding. Secrets of the best employers?
The main idea of the book is to provide a comprehensive understanding of how companies can effectively manage their employer brand. It emphasizes the importance of corporate culture, automation of HR processes, and the creation of a compelling employee value proposition to attract and retain top talent.
Who should definitely read the book Actual HR- branding. Secrets of the best employers?
This book is essential for HR professionals, business leaders, and marketers who are involved in shaping their company's image as an employer. It is also valuable for students and researchers interested in HR branding and corporate culture, providing insights that are applicable across various industries.
What books is the book Actual HR- branding. Secrets of the best employers similar to?
Similar books include 'Employer Branding for Dummies' and 'The Talent Brand' which also delve into employer branding strategies. Additionally, 'The Culture Code' offers insights into building a strong corporate culture, making it a complementary read for those interested in enhancing their employer brand.
- Name of the Author
- Осовицкая Nina А.
- Language
- Russian
- Age
- 12
- ISBN
- 978-5-4461-0077-4
- Release date
- 2013
Read an excerpt
11/14/2023
Актуальный HR-брендинг
Книга "Актуальный HR-брендинг" стала для меня настоящим открытием в области управления репутацией компании как работодателя. Авторы детально анализируют ключевые тенденции, которые сформировались за последние годы, и приводят множество примеров из практики, что делает материал живым и актуальным. Особенно впечатлили проекты номинантов и победителей Премии HR-бренд 2011 — это вдохновляет на внедрение новых идей в свою компанию. В книге также представлены советы экспертов, которые помогают понять, как построить эффективный HR-бренд. Однако стоит отметить, что некоторые темы, такие как автоматизация HR-процессов, могли бы быть раскрыты более глубоко. В целом, книга полезна как для опытных HR-специалистов, так и для новичков в этой области.