In continuation of book "Crib of проДАж" an author gives the instruments of the differentiated sales. We "sell with you to the people. And people all different. Strange to suppose that the same instruments of sales, the same phrases, arguments, answers for objections will identically well work with different clients". In a book classification of clients is presented on four types and simple signals it is easily possible to recognize by means of that are given features of client, to that it is necessary to adapt oneself and able to use in sales. Simple instruments, recommendations that to do and that not to do, that to talk and not talk, how to convince the client of concrete type or by concrete поведенческими features, how to get along at objections of concrete type.A book is addressed to the leaders, employees of departments of sales, interested in assured increase of efficiency of work of manager on sales, to the purchasers and all, who engages in sales, negotiates and convinces other of something. A book is often used by readers as a настольной book from the moment of her acquisition, to that apply over and over for "prompts".A book is written with a practical worker and for practical workers. Author of book Boris Stung is a system trainer-consultant of International Consulting Group Business Solution International, has considerable experience of sales and administrative work. A "book in itself will not give the height of sales to you. And tool - at his application - will give assuredly. Nevertheless he was exhaust for 23 and 20 of my work of practice of sales as a consultant, lifting sales. In 13 countries, 152 cities. More than 2000 companies". And yet thousands of companies got the pieces of this tool on training that an author conducts from 1996, including the known, brand training "School of the Differentiated sales", "Differentiated negotiations", "Sales : School of Тигра", "Selling is expensive"!In a book concrete phrases, instruments, questions, purveyances, arguments, answers, are given for objections that can be immediately begun to apply in the sales (about 300 phrases-answers for possible objections taking into account the features of types clients).Due to a tool from this book you will be able to labour for what YOU want from the clients, business partners, interlocutors. To convince them, get along at objections, manage their attention, interest, emotions, liking, trust.Successful sales!