Today great number of important questions decide on-line: to the e-mail social networks and мессенджеры were added, and every respecting itself company intermingles with clients on all possible communication channels. But technologies changed not only. Present readers are not "ныряльщики", and "surfers". They wait, that sense of message lay on a surface and was clear at once. Even the very important letter written "on old times", id est requiring deep immersion, it is doomed to remain not to the end understood, that to talk about posts in соцсетях or answers of клиентупартнеруколлеге in a chat. Rates in business correspondence are high, therefore will be to adapt her to the requirements of "surfers". And if your addressee is a severe chief, infuriated client, blowing off terms partner or official, a project, ability effectively to communicate through chats, depends on the decision of that, соцсети and electronic mail becomes vitally important for a career and business.All about that, how to write, that you were not simply read, but heard, understood and even agreed with you - in this book.