This book is for experienced PR professionals: PR directors of ambitious companies, marketing and advertising directors of large companies who are not afraid to go on media experiments in order to grab attention first, then set the trend, impose fashion and, finally, crush for the entire market. In general, for all those people who know how to take risks: they do not succumb to difficulties and go to the end. And, in the end, he gets everything.This book is also addressed to experienced entrepreneurs who have long solved their problems with sales. Who has already promoted the site, set up advertising on social networks, built and trained a sales department, and there are no problems with quality either.Most likely, you have already tried it yourself or with the help of a full-time PR specialist or a hired PR agency to beat in invisible tambourine of traditional PR: press releases, press conferences, press tours, presentations, etc. etc.But something is missing... PR doesn't light up! Doesn't fire up business! Everything goes as it goes. Boring.And if you, the owner of the business or the gender, are bored, your subordinates will be bored too. Colleagues are bored - they become "cripples". And it's already boring for buyers, customers.In short, sometimes you need to light it up! Both in PR and in business. IGNITE!And ignite yourself, colleagues, clients. Ignite the information environment. Make everyone dance to your tune, listen to news about you and your brand.How? Here are 400 ideas for you. Actually much more. :) Because, while you see one explosive idea, 5 more of your own are born in your head.