The practical questions of organization of marketing activity are examined on the enterprises of all patterns of ownership.Marketing conception, methods of marketing researches, behavior of customers and consumers, is described, politics of advancement and distribution of commodity, price and commodity politics of firm, is expounded taking into account new approaches and methods of the use of Internet in marketing.A textbook will be useful as for professionals - marketing specialists, so for students, graduate students and teachers, and also to the future specialists and all interested in this subjects.
Questions and answers
What is the book Marketing: compendium of lectures about in short?
The book 'Marketing: compendium of lectures' explores practical aspects of organizing marketing activities across various types of enterprises. It covers marketing concepts, research methods, consumer behavior, and strategies for product promotion and distribution, integrating modern internet approaches. This resource is valuable for both marketing professionals and students.
What is the main idea of the book Marketing: compendium of lectures?
The main idea of 'Marketing: compendium of lectures' is to provide a comprehensive overview of marketing principles and practices applicable to businesses of all ownership forms. It emphasizes the importance of understanding consumer behavior and effective marketing strategies, particularly in the digital age, making it an essential guide for aspiring marketers and seasoned professionals alike.
Who should definitely read the book Marketing: compendium of lectures?
This book is ideal for marketing professionals seeking to enhance their skills, as well as students and educators in the field of marketing. It serves as a foundational text for anyone interested in understanding marketing dynamics, including future specialists who wish to grasp essential concepts and practical applications in the industry.
What books is the book Marketing: compendium of lectures similar to?
Similar books to 'Marketing: compendium of lectures' include 'Principles of Marketing' by Philip Kotler, which also covers fundamental marketing concepts, and 'Marketing Management' by Kotler and Keller, focusing on strategic marketing approaches. Both texts provide valuable insights into marketing practices and consumer behavior, making them excellent companions for readers of this compendium.
- Name of the Author
- Шевчук Denis Aleksandrovich
- Language
- Russian
Read an excerpt
07/30/2023
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