The practical questions of organization of marketing activity are examined on the enterprises of all patterns of ownership.Marketing conception, methods of marketing researches, behavior of customers and consumers, is described, politics of advancement and distribution of commodity, price and commodity politics of firm, is expounded taking into account new approaches and methods of the use of Internet in marketing.A textbook will be useful as for professionals - marketing specialists, so for students, graduate students and teachers, and also to the future specialists and all interested in this subjects.