Самвел Аветисян ‒ первопроходимец of the Russian marketing, known due to participating in a start and provocative advancement of campaigns of "Тинькофф", "Darya" and "Техношок". In the sparkling and ironical attempt of autobiography Самвел tells history of birth of Russian business.One of protagonists of history ‒ the typical Russian businessman of beginning 90th. The assertive and impertinent businessman of Yards hires a former employee public library on position of marketing specialist, supposing that "Armenians the same jewries, but more cheaply". Working on a businessman, the author of narration engages in creation and advancement of brands of beer of "Ярдофф", meat dumplings of "Barbarian" and "Tsar-father".In a cynical manner Самвел gives description to the whole epoch. To marketing that aimed to climb in a heart and liver of consumers. To the advertisement campaigns that must be so WOW, that with thought tribunes about them yelled not differently as about "national disgrace".Contains an unprintable bad language.