A new book on HR branding is based on the projects of the winners and nominees of the 2013 HR Brand Awards. In addition to the best practices from the best employers in Russia, as well as the results of Russian and international research, the book includes unique materials - interviews with the most professional and efficient HR teams, who talk in detail about their own developments that have been awarded the Prize, and the role of HR in modern business.How to determine your target audience in the labor market? How to motivate ordinary employees to achieve the company's ambitious goals? How to retain the best specialists? How can medium-sized businesses win in the competition with large companies for promising young people?The reader will find answers to these questions by reading the programs presented here. Companies that have implemented them have already seen impressive results in reducing costs and improving operational efficiency. Coca-Cola Hellenic, Mars, Nokian Tires, MegaFon, Independent laboratory INVITRO, OBI, Eldorado and many others share their experience.The latest data from surveys among companies on the size of HR- budgets and the use of digital tools, as well as advice from HeadHunter Consulting Center experts on the specifics of developing an HR brand in the face of limited budgets and intense competition.The publication will be useful to HR specialists, marketers and managers of all levels. p>