This text is an abridged version of Sincere Service.He who thinks like an entrepreneur must always move in the opposite direction of the cyclical development of the market. When everyone is lamenting losses, you need to invest money - because then this money will no longer be so cheap.Klaus KobjöllKlaus Kobjöll, owner of the Schindlerhof luxury conference hotel and author of the book " Sincere Service, calls on all leaders to put at their service the powerful forces lurking in the human psyche. The first one is called a dream. “In childhood, we all knew how to dream,” Klaus writes, “you lie on your grass, look at the sky and mentally draw your future life. If you have forgotten how to do it, you need to learn again. Otherwise, you won't be successful.”For 14 years, the Schindlerhof has been playing in the top league of German conference hotels. The company's annual turnover is 8.5 million euros. Turnover per employee – 120,000 euros. This is twice the industry average in Germany. Schindlerhof has been named the best conference hotel in Germany four times in a row. Twice the hotel received the Quality Award of the leading associations of the German industry. Latest award: The Schindlerhof was named the best hotel in Europe in the 100 Best Workplaces in Europe 2007 competition.Klaus Kobjöll leads seminars and training courses on Hospitality Marketing and Motivational Management. Based on one of these seminars, the book "Sincere Service" was written. Its main value, of course, is that all Cobjoll's formulas are confirmed by his own example.We remind you that this text is a summary of the book