This text is a brief version of book the "Broken windows, broken business. As shallow details influence on large achievements".When the window is broken in building, but a proprietor for months does not insert new glass, passers-by get an unambigiuous signal - here are not an order and control, here all however.The broken windows was set forth theory by criminologies by James Уилсоном and Джорджем Келлингом in 1982. They suggested to spare attention to the petty crimes (such as pocket thefts and transition of street are in the unfixed place) with that to prevent large crimes (murders, etc.). In 1990th a theory was applied in practice in New York, declaring war to shallow violations - without ticket passage, to the fights by rubber clubs, graffiti, etc. it was So shown, that a city does not stand not the least crime, and to serious offences will be to be used very hard methods. Approach worked - people felt more confidently and began less than to be afraid to go out on the streets of city.A theory the broken windows is used today and in business. The "broken window" is inoffensive, on the face of it, things, tiny defects forgotten to the change. Say, a toilet paper made off in the cafe of Burger King. Change, certainly. Many managers prefer not to notice similar shortages, disbelieving that they result in global consequences, such as a loss of clients. Paper absence in a rest room is a signal that guidance not strongly to care of comfort of clients. What if does it similarly behave to the questions of cleanness on a kitchen?There is direct dependence between the presence of "shallow cracks on windows" and global consequences in the scales of all business, that they provoke. The "broken window" there can be a dirty counter, badly proposed commodity, errors in a menu, hanging up web-site, impolite employee. In our review we will tell how to contest with the "broken windows".We remind that this text is a summary of book