In this collection all those materials that underlay approach are presented in a chronological order, afterwards getting the name "Strategy of blue ocean". you will be able to trace, as basic conceptions and instruments of strategy developed and as authors came to the conclusion, that success is arrived at not in a competition, and due to creation of "blue oceans" - markets, where a competition is not, but there are new demand and possibilities for steady development and increase arrived.Collection contains the articles published in Harvard Business Review already after the publication of book in light also.Regardless of you are acquainted with a book "Strategy of blue ocean" or no, this edition will help to give a glance you on the universally recognized theory, her models and инструмен you under a new corner and to inculcate this approach in the company.
Questions and answers
What is the book Strategy of blue ocean : the select articles about in short?
The book 'Strategy of Blue Ocean: The Select Articles' presents a collection of foundational materials that outline the Blue Ocean Strategy approach. It chronicles the evolution of key concepts and tools, emphasizing the idea that success comes not from competing in crowded markets but from creating new, uncontested market spaces. This edition offers insights into the theory and its practical applications.
What is the main idea of the book Strategy of blue ocean : the select articles?
The main idea of 'Strategy of Blue Ocean: The Select Articles' is to shift focus from competition to innovation by creating 'blue oceans'—new market spaces with little to no competition. The authors argue that businesses can achieve sustainable growth and profitability by identifying and fulfilling untapped customer needs. This strategic approach encourages companies to think creatively and redefine their market boundaries.
Who should definitely read the book Strategy of blue ocean : the select articles?
This book is essential reading for business leaders, entrepreneurs, and strategists looking to innovate and differentiate their offerings in a competitive landscape. It is particularly valuable for those interested in strategic management, marketing, and organizational development. Additionally, anyone involved in decision-making processes within companies will benefit from the insights provided.
What books is the book Strategy of blue ocean : the select articles similar to?
Similar to 'Strategy of Blue Ocean: The Select Articles' are books like 'Blue Ocean Shift' by W. Chan Kim and Renée Mauborgne, which expands on the original concepts. Other notable mentions include 'The Innovator's Dilemma' by Clayton Christensen, which discusses innovation in business, and 'Crossing the Chasm' by Geoffrey A. Moore, focusing on marketing technology products. These works share themes of innovation and market creation.
- Name of the Author
- Моборн of Рене, Ким В. is Vat
- Language
- Russian
- Age
- 16
- ISBN
- 978-5-00146-145-6
- Release date
- 2017
Read an excerpt
11/30/2024
Не все так просто
Несмотря на то, что книга содержит много интересных идей, я ожидал более глубокого анализа и практических рекомендаций. Некоторые статьи кажутся слишком общими и не дают чёткого понимания, как именно внедрить стратегию голубого океана в реальную практику. В некоторых местах авторы повторяются, что немного снижает интерес к чтению. Тем не менее, для тех, кто только начинает знакомиться с концепцией, это издание может быть полезным, так как оно дает общее представление о стратегии и её значении. Но для более опытных читателей, возможно, будет недостаточно конкретики и примеров, чтобы действительно вдохновиться и применить идеи на практике.