This text is a brief version of book "Strategy of blue ocean. How to find or create a market free of other players".Does your company "float" in what ocean - in scarlet, complete to "blood" of competitors, or blue, where is not a competition almost present? Hurry to understand, because if your most assets are in scarlet - not to avoid serious problems. In any event, they are predicted by the author of famous strategy of blue ocean professor of business-school of INSEAD Чан Ким, that taught Samsung already, LG and other leading companies, to leave from a competition and reconstruct market bordersHow does a competition give birth? An answer for this question is obvious: in search of new sources of income of company first of all analyse the market surroundings, their successes and failures. By the result of the strategy worked out on results such analysis, often there is surplus of alike foods, resulting in supersaturating of markets and confusion of consumers not able to distinguish one suggestion from other. Demand diminishes, a competition becomes tougher, resulting sometimes in the real "battle actions" painting a "competition ocean" scarlet blood of losers.With this process practically every company clashed in modern market realities. But how so is he inevitable? No! - the famous asserts confidently marketing specialist, professor of French business-school of INSEAD Чан Ким in the revolutionary best seller "Strategy of blue ocean", that пятнадцатилетние researches of data underlay about market strategies 108 companies in 30 industries for the last 100. In obedience to his theory, even on the most investigational markets it is possible to leave from a competition, find new niches and inculcate new strategies quickly and with optimal expenses, enjoying by clean and safe waters of free blue ocean.Advantages of the strategy offered Чан Кимом, very ощутимы: from more than hundred investigational by him companies only the every seventh went on the way of creation of blue ocean, but here the total income of this minority in one and a half times exceeded the total income of choosing the traditional going near development of strategy.We remind that this text is a summary of book
Questions and answers
What is the book Short maintenance is Strategy of blue ocean. How to find or create a market free of other players about in short?
The book 'Short maintenance is Strategy of blue ocean' explores the concept of creating uncontested market space, or 'blue oceans', free from competition. It emphasizes the importance of innovation and strategic thinking to avoid the pitfalls of saturated markets, where companies often struggle against fierce competition. By analyzing market dynamics, the author provides insights on how businesses can redefine their boundaries and thrive.
What is the main idea of the book Short maintenance is Strategy of blue ocean. How to find or create a market free of other players?
The main idea of the book is to encourage businesses to shift their focus from competing in crowded markets to creating new market spaces. The author argues that by innovating and understanding consumer needs, companies can develop unique offerings that set them apart. This strategic approach not only minimizes competition but also enhances profitability and sustainability in the long run.
Who should definitely read the book Short maintenance is Strategy of blue ocean. How to find or create a market free of other players?
This book is essential for entrepreneurs, business leaders, and marketers looking to innovate and differentiate their offerings. It is particularly valuable for those in highly competitive industries who seek to escape the 'red ocean' of fierce rivalry. Additionally, students of business strategy and management will find the insights applicable to their studies and future careers.
What books is the book Short maintenance is Strategy of blue ocean. How to find or create a market free of other players similar to?
Similar books include 'Blue Ocean Shift' by W. Chan Kim and Renée Mauborgne, which expands on the original concepts of blue ocean strategy. Another noteworthy title is 'The Innovator's Dilemma' by Clayton Christensen, which discusses how companies can sustain innovation. Additionally, 'Crossing the Chasm' by Geoffrey A. Moore offers insights on marketing technology products in competitive environments.
- Name of the Author
- КнигиКратко Library
- Language
- Russian
- Age
- 16
- Series
- КнигиКратко
Read an excerpt
03/13/2025
Вдохновляющая и практичная книга
Краткое содержание «Стратегия голубого океана» представляет собой сжатую, но очень информативную версию оригинала, которая позволяет быстро усвоить основные идеи и концепции. Чан Ким делится своим опытом и исследованиями, показывая, как компании могут избежать жестокой конкуренции и найти свои уникальные ниши на рынке. Особенно впечатляет тот факт, что только каждая седьмая компания использует стратегию голубого океана, но при этом их прибыль значительно превышает доходы конкурентов. Это вдохновляет на поиски новых возможностей и нестандартных решений. Книга написана доступным языком, и даже те, кто далеки от бизнеса, смогут понять и применить её идеи. Рекомендую всем, кто хочет расширить свои горизонты и взглянуть на бизнес с новой стороны.