To remain competitive in today's marketplace, organizations need to embrace a culture of customer-centric practices that focus on the end product and its value, not the actual performance. Companies often fall into the trap of developing features according to a schedule rather than according to customer needs.

In her book, Melissa Perry, CEO of Produx Labs, a product management training organization, was recognized in 2017 as the best specialist by The Product Group, explains how building a foundation for effective product management can help companies solve real customer problems and achieve business goals. By understanding how to interact within the structure of the company, you can create a product culture that will benefit not only the business, but also customers. You will learn the core principles of management and apply them to any organization, large or small.

Melissa works with CEOs around the world to build product organizations and develop product strategies for growth. Her clients include Spotify, Capital One, Lloyds Bank of England, Liberty Mutual, Bynder, AthenaHealth, the Australian Department of Defense and Chewy.

Publisher's layout preserved in a4.pdf.