Twenty кейсов worked out by the teachers of Higher school of management of СПбГУ in 2006-2013 is plugged in collectionКейсы is intended for using as educational material during realization of interactive employments on the main and additional programs of educating of managers, and also for individual work on development of skills of preparation and acceptance of administrative decisions.The wide circle of questions is affected in кейсах strategic and operating marketing, including the range of problems of branding, price strategy, managements by sales and дистрибьюцией, international marketing and marketing of territories. Collection unites кейсы of different format. All кейсы is based on the real events.Collection is intended for the teachers of marketing, students and listeners of business schools, and also for specialists and leaders, busy at development to marketing strategy of companies.
Questions and answers
What is the book Strategic and operational marketing. Cases from the collection of GSOM SPbSU about in short?
The book presents a collection of twenty case studies developed by faculty at the Higher School of Management, SPbSU, between 2006 and 2013. These cases serve as educational material for interactive sessions and individual work, covering various aspects of strategic and operational marketing, including branding, pricing strategies, and international marketing.
What is the main idea of the book Strategic and operational marketing. Cases from the collection of GSOM SPbSU?
The main idea of this book is to provide practical insights into strategic and operational marketing through real-world case studies. It aims to equip students and professionals with the skills necessary for effective decision-making in marketing, addressing challenges such as branding, pricing, and sales management, thereby enhancing their understanding of marketing strategies.
Who should definitely read the book Strategic and operational marketing. Cases from the collection of GSOM SPbSU?
This book is essential reading for marketing educators, students in business schools, and professionals involved in marketing strategy development. It is particularly beneficial for those seeking to enhance their practical skills in decision-making and understanding of marketing dynamics in various contexts.
What books is the book Strategic and operational marketing. Cases from the collection of GSOM SPbSU similar to?
Similar books include 'Marketing Management' by Philip Kotler, which also focuses on strategic marketing principles, and 'Case Studies in Marketing Management' that provides practical examples. These books share a focus on real-world applications and decision-making in marketing, making them valuable companions to this case study collection.
- Name of the Author
- Collection
- Language
- Russian
- Age
- 12
- ISBN
- 978-5-288-05658-1
- Release date
- 2015
Read an excerpt
06/25/2025
Книга Стратегический и операционный маркетинг
Сборник кейсов от Высшей школы менеджмента СПбГУ — это действительно ценный ресурс для всех, кто интересуется маркетингом. В книге представлено двадцать кейсов, охватывающих широкий спектр тем, таких как брендинг, ценовая стратегия и международный маркетинг. Каждый кейс основан на реальных событиях, что позволяет читателям глубже понять практические аспекты маркетинга. Плюсы книги заключаются в её структуре и доступности материала: кейсы написаны в понятном и доступном формате, что делает их идеальными для использования на занятиях и для самостоятельной работы. Однако, стоит отметить, что некоторые кейсы могут показаться устаревшими, учитывая быстро меняющийся мир маркетинга. В целом, книга станет отличным дополнением к библиотеке как студентов, так и практикующих специалистов.