This text is a brief version of book "On a hook. How to create foods, forming habits".Researches assert that people check up the telephones on the average 34 times per a day. However specialists consider that this number is considerably understated, and we take the смартфоны in hands to 150 one time per days. We do it on an automat, quite not beginning to think. It one of the most prime examples, how to plant users on a "hook" to compel to call to the product in increasing frequency.We "заглатываем hooks" over and over. Felt miserable - check the ribbon of news in Instagram. you want quickly about something to know - open Google. In the modern world of informative high-tech to create such habits as easy as anything. Thus companies do not need to spend facilities on withholding those, who already is on a "hook", - they hardly will change the habits and will pass to something a new, and in addition, will recommend your product the friends.In our review we will tell how producers help on a "hook", compelling to use the foods as possible more often. you hear about a fourstage model of "hook", that helps to inoculate proof habits to the consumers. Passing a simple test from two questions, you will be able to check your business or new idea for ethicness. And main - you hear about that, how to do so, that your product compelled to fight more often than heart of millions of people.We remind that this text is a summary of book
Questions and answers
What is the book Short maintenance On a hook. How to create foods, forming habits about in short?
The book 'Short maintenance On a hook. How to create foods, forming habits' explores how modern technology influences our daily habits. It highlights the ways companies design products to keep users engaged, often without them realizing it. By understanding these mechanisms, readers can learn to create products that foster lasting habits in their consumers.
What is the main idea of the book Short maintenance On a hook. How to create foods, forming habits?
The main idea of the book revolves around the concept of 'hooks' that companies use to create addictive habits in users. It discusses a four-stage model that helps in developing products that encourage frequent use. The book emphasizes the ethical considerations of habit formation and provides insights on how to engage consumers effectively.
Who should definitely read the book Short maintenance On a hook. How to create foods, forming habits?
This book is essential for entrepreneurs, product designers, and marketers looking to understand consumer behavior. It's also valuable for anyone interested in the psychology of habits and technology's role in shaping them. By reading this book, professionals can gain insights into creating products that resonate with users and foster loyalty.
What books is the book Short maintenance On a hook. How to create foods, forming habits similar to?
Similar books include 'Hooked: How to Build Habit-Forming Products' by Nir Eyal, which delves into the psychology behind habit formation. Another comparable title is 'The Power of Habit' by Charles Duhigg, exploring how habits work and how they can be changed. Both books provide frameworks for understanding consumer engagement and product design.
- Name of the Author
- Catherine Ракова
- Language
- Russian
- Age
- 16
- Series
- КнигиКратко
Read an excerpt
09/30/2023
[На гачку. Як створювати продукти, що формують звички]
Ця книга - інтригуючий погляд на те, як сучасні компанії використовують психологію та маркетинг для створення продуктів, які стають невід'ємною частиною нашого життя. Автори розкривають перед читачем чотирьохетапну модель "гачка", яка допомагає прищеплювати нам стійкі звички та залучати до продукту знову і знову. Через приклади та кейси вони пояснюють, яким чином ми стаємо залежними від певних продуктів та як це впливає на наше споживання. Ця книга допоможе вам поглибити розуміння того, як працює наша психологія у співвідношенні з продуктами, які ми використовуємо щодня. Рекомендую для всіх, хто цікавиться маркетингом та психологією споживача!