A competition in restaurant business with every year becomes all ожесточеннее, converting success and even self survival into the real art for professionals. A "battle for a guest" is a book of practical worker of the restaurant marketing Irene Авруцкой - there is exhaustive and practical guidance to the actions. In a book the results of thirteen years of professional activity of author and work are collected with largest international by brands, such as TGI Fridays, Costa Coffee, Papa John's, and also consulting experience with a few ten of companies in 46 cities of Russia and CIS. Exposing all verges of the restaurant marketing, including strategy, creation of menu, programs of loyalty and work with the reviews of clients, this book lines up them in the simple and easily realized in practice system. This practical guidance on the construction of your brand, to the achievement of knowableness your establishments and to providing of loyalty of your guests.A "battle for a guest" is your businessplan in a book cover.