The beauty business is considered one of the most difficult and capricious areas of entrepreneurship. Constant competition, a constantly changing market and fashion trends, demanding customers - it is very difficult to grow your business in this environment, and few are able to keep afloat for a long time.Persona's heart has been beating for a quarter of a century. In the nineties, the company became a symbol of the new Russia, in the 2000s it dictated the style of the generation of the 80s, created the image of the leading federal channels and now continues to be a leader in its industry.Here are both spiritual myths and real business -cases are what makes “Persona” a unique business company when combined.She will lead you through the Path of inspiration, thirst for life, creativity, awareness, show the role of a person in the community and teach you to ask yourself the right questions: who am I and why am I doing this, what is awareness, how to build a business and not lose yourself in it, what helps you not to stop growing and avoid burnout, where to look to see new heights, and what is the secret of business from the heart?