This text is a brief version of book "Psychology of persuasion. 50 well-proven methods to be convincing".Persuasiveness is not везение, not natural description like the color of eyes, and skill, in basis of that understanding of principles of social influence and ability to apply them taking into account circumstances. The authors of book distinguish six main principles, using that it is possible to have influence on opinion and behavior of other people. If to wire for sound these principles each of us, the few will agree with their truth - nobody wants to believe that so easily yields to manipulations and gregarious sense. We in general often unright we estimate factors convincing us to make decision. Nevertheless, on the base of these six and contiguous with them principles the great number of methods of persuasion is really built. In a review on a book "Psychology of persuasion" we will tell about the brightest and effective, that it is very useful to take on an armament.We remind that this text is a summary of book