From the book “Copywriting. Practicum ”you will learn how to build a work on the text, create bright headlines and interestingly start an article. Exercises and assignments will help put the knowledge gained into practice. If you complete all the tasks while reading, then by the end of the book you will have written 9 texts. The exercises will help you get started, while the ready-made templates for headings and beginnings of articles will simplify the task. There is a BONUS for readers of the book: checklists for checking the selling text, title and introductory paragraph.