From Good to Great 10-minute read: reviews of the best books, only the most important and useful.Jim Collins leads the Boulder Management Lab and is on the graduate faculty at the Stanford Business School . His book Beyond Entrepreneurship. Designed to Last: A Successful Tradition of Visionary Companies” has sold over a million copies.QUOTE: “No matter how significant the end result is, the path from big to great cannot be completed overnight. There was not a single significant act, not a single grandiose program, not a single amazing innovation, no exceptional gift of fate, no miracle. Rather, this process resembled the constant movement of a huge and heavy flywheel in one direction, turn after turn, a single offensive impulse and overcoming.