A book of Simon Кингснорта is practical guidance that will help to work out and organically enter your innovative marketing strategy in business strategy of company. An author offers the clearly structured "guide-book" on basic questions of the digital marketing : клиентоориентированности, planning, SEO, to the social medias, analytic geometry and other great deal. He describes working instruments that will help in detail to promote the income of company and fix a brand. A separate head is sanctified to that, how to present digital strategy to the persons, a decisionmaking, to get their approval and sponsorship for embodiment of new ideas. In edition in Russian language for the translated terms their accordances over are brought in English, that allows to be easier oriented in the quickly changing language of the modern marketing.This book will become irreplaceable by a manual both for novices and for those professionals, who wants to refresh and complement the knowledge about business and marketing. She is addressed to the business owners, leaders, marketing specialists, students and by all taking interest development of marketing and digital technologies.