This text is a brief version of book "Principle of pyramid of Минто".It is necessary to build a story so that a reader forgot about all other and paid attention on your text. The most effective instrument is недосказанность.Barbara МинтоBarbara Минто, first woman-consultant in McKinsey Company, proved that to learn logically to expound the ideas on a paper undifficult. There are rules, observing that it is possible maximum clear to write any texts. Methodology of Минто is used as a standard of work is in McKinsey Company and other large consulting companies. She passed verification time: an author many years teaches this course in the largest business-schools, universities and companies.Barbara Минто taught more than 10 000 persons to the structural thinking. She have me and permanent clients. It is consultative firms and departments of the strategic planning of large foremost companies. Barbara Минто systematic conducts employment on in-plant training of employees of such giants, as Ernst Young, Walt Disney and American Express.To learn to the structural thinking for Barbara Минто - pleasure is not cheap. Two with a half days of reading with 10 listeners treat to the firms in $27 000. Минто talks: "Demand grows on my services, and I got up before a choice: either to increase the personnel or promote rates. I chose the last". There is other variant to take advantage of methodology of Минто - to study her book "Principle of pyramid of Минто®". In many countries she is included in the number of set book for the programs МВА.We remind that this text is a summary of book