On changing to the traditional corporations, "rhinoceroses", the new generation of companies that prosper in a digital economy came, are "unicorns". They destroy markets and industries, operate under completely another principles and excel "rhinoceroses" practically in all aspects. How traditional business must adapt oneself to the changes, get in the rows of "unicorns" or even become one of them?Being base on own experience and 40 кейсах with whole world, Victor Орловский and Vladimir Коровкин give to recommendation, how leaders must transform корпорацию-"носорога" in much more effective and dynamic "unicorn" able to win over tomorrow competitors.you will be able to provide to the client a value that he will not get elsewhere, to avoid traps during transformation, to promote a competitiveness and protect the market position.Victor Орловский - managing partner of venture fund Fort Ross Ventures.Vladimir Коровкин is a leader of direction of "Innovation and digital technologies" of МШУ of "Сколково".