On changing to the traditional corporations, "rhinoceroses", the new generation of companies that prosper in a digital economy came, are "unicorns". They destroy markets and industries, operate under completely another principles and excel "rhinoceroses" practically in all aspects. How traditional business must adapt oneself to the changes, get in the rows of "unicorns" or even become one of them?Being base on own experience and 40 кейсах with whole world, Victor Орловский and Vladimir Коровкин give to recommendation, how leaders must transform корпорацию-"носорога" in much more effective and dynamic "unicorn" able to win over tomorrow competitors.you will be able to provide to the client a value that he will not get elsewhere, to avoid traps during transformation, to promote a competitiveness and protect the market position.Victor Орловский - managing partner of venture fund Fort Ross Ventures.Vladimir Коровкин is a leader of direction of "Innovation and digital technologies" of МШУ of "Сколково".
Questions and answers
What is the book From a rhinoceros to the unicorn. How to conduct a company through transformation in a digital epoch and to avoid mortal tr about in short?
The book explores the transformation of traditional corporations, likened to rhinoceroses, into agile, innovative companies represented by unicorns. It provides insights on how businesses can adapt to the digital economy, avoid common pitfalls during transformation, and enhance their competitiveness. The authors draw from their extensive experience and 40 global case studies to offer practical recommendations.
What is the main idea of the book From a rhinoceros to the unicorn. How to conduct a company through transformation in a digital epoch and to avoid mortal tr?
The main idea is to guide traditional businesses in navigating the challenges of digital transformation. The authors emphasize the need for companies to evolve from rigid structures into more dynamic entities that can thrive in a rapidly changing market. Through real-world examples, they illustrate strategies for fostering innovation and maintaining a competitive edge in the digital landscape.
Who should definitely read the book From a rhinoceros to the unicorn. How to conduct a company through transformation in a digital epoch and to avoid mortal tr?
This book is essential for business leaders, managers, and entrepreneurs who are looking to understand the dynamics of digital transformation. It is particularly valuable for those in traditional industries facing disruption and seeking to innovate. Additionally, students and professionals interested in business strategy and innovation will find the insights beneficial for their careers.
What books is the book From a rhinoceros to the unicorn. How to conduct a company through transformation in a digital epoch and to avoid mortal tr similar to?
Similar books include 'The Innovator's Dilemma' by Clayton Christensen, which discusses how companies can sustain growth amidst disruptive technologies. Another comparable title is 'Digital Transformation' by Thomas M. Siebel, which offers insights into leveraging digital technologies for business success. Both books provide frameworks for understanding and implementing change in the business landscape.
- Name of the Author
- Коровкин Vladimir Vladislavovich, Орловский Victor Mikhajlovich
- Language
- Russian
- Age
- 12
- Series
- Business. As it works in Russia
- ISBN
- 978-5-04-098230-1
- Release date
- 2020
Read an excerpt
09/16/2023
Від носорога до однорога - книга, яка відкриває двері у світ циф
Автори Віктор Орловський і Володимир Коровкин пропонують унікальний погляд на те, як традиційні "носороги" можуть перетворитися на інноваційних "однорогів" в умовах швидко змінюючогося світу. Засновані на власному досвіді та 40 кейсах з усього світу, їх рекомендації є практичними та актуальними для сучасних лідерів бізнесу. Книга допомагає розібратися у складних процесах цифрової трансформації, надаючи конкретні поради щодо підвищення конкурентоспроможності та захисту ринкової позиції.