This book on an of genius advertiser and talented perfumer frenchman Henry Брокаре, that moved to Moscow in 26 and created the largest perfume enterprise in Russia.The recital of trade decisions of firm Брокара can become a wonderful manual for beginning businessmen. He began the business with producing of "Child's" soap (on whatever a parent will go for the sake of own child!) - with the letters of the Russian alphabet, squeezed out on every piece. Due to this soap many were learned to read. Knowingly he was nicknamed by "Alphabet of Брокара". Producing of "Folk" soap became next faultless motion a price all in a copeck (competitors sold a like in thirty times more expensive).At first Брокар produced soap only. Then tried to make a pomade and powder. Remained to do the last step and master the production of spirits. That Henry realized with success. By the way, you you can become acquainted with one of standards of брокаровской products. Call at a perfume shop, ask spirits "Red Moscow", open a small bottle and breathe in the tender aroma of the "Favourite bouquet of Empress".
Questions and answers
What is the book Brocards. Gods of perfumery about in short?
The book 'Brocards. Gods of Perfumery' explores the life and achievements of Henry Brocard, a brilliant French perfumer and advertiser who established a major perfume business in Russia. It details his innovative marketing strategies, starting with children's soap that helped many learn to read. The narrative serves as an insightful guide for aspiring entrepreneurs, illustrating the journey from soap-making to successful perfume production.
What is the main idea of the book Brocards. Gods of perfumery?
The main idea of 'Brocards. Gods of Perfumery' is to showcase the entrepreneurial spirit and innovative marketing tactics of Henry Brocard. It emphasizes how his unique approach to product development and branding transformed the perfume industry in Russia. The book serves as both a biography and a practical guide for those interested in business and marketing, highlighting the importance of creativity and adaptability in entrepreneurship.
Who should definitely read the book Brocards. Gods of perfumery?
This book is a must-read for aspiring entrepreneurs, marketers, and anyone interested in the history of perfumery. Those who appreciate stories of innovation and business success will find inspiration in Henry Brocard's journey. Additionally, readers interested in the intersection of creativity and commerce will gain valuable insights into how unique ideas can lead to significant achievements in a competitive market.
What books is the book Brocards. Gods of perfumery similar to?
Books similar to 'Brocards. Gods of Perfumery' include 'The Perfect Scent' by Chandler Burr, which explores the world of fragrance and its creators, and 'Scent and Subversion' by Barbara Herman, which delves into the history of perfume. Both titles offer insights into the artistry and business of perfumery, making them appealing to readers interested in the themes presented in Brocard's story.
- Name of the Author
- КнигиКратко Library
- Language
- Russian
- Age
- 16
- Series
- Мини-книга
Read an excerpt
02/03/2024
Неймовірна книга, яка вразить кожного своєю історією та незвичай
"Брокары. Боги парфюмерного виробництва" - це захоплююча подорож у світ парфумерії та бізнесу, яка розкриє перед вами неймовірні досягнення та талант Генріха Брокара. Ця книга не лише розповідає про його неймовірний шлях від створення "Дитячого" мила до виробництва неперевершених духів, але й надихає на досягнення власних цілей та мрій. Історія про "Азбуку Брокара" та "Народне" мило доводить, що навіть з найпростіших ідей можна створити великий бізнес, який змінить світ навколо. Аромат "Червона Москва" та "Улюблений букет Імператриці" стануть для вас не лише запахом, але й символом успіху та впевненості у своїх силах. Ця книга - обов'язкове чтиво для всіх, хто мріє про власний бізнес та хоче дізнатися секрети успіху в парфумерній галузі!