Toyota. The true reasons for the prosperity of the Japanese auto giant.

Toyota began the story of its ascent at a time when Japan was recovering from defeat in World War II. Against the backdrop of occupation and complete devastation, the management of the concern created a production system that bypassed both the Henry Ford conveyor and other similar approaches in terms of efficiency. This book is a real business saga written by an outstanding Japanese journalist. In it, he shows the hidden side of the success of the auto giant of the Land of the Rising Sun, hidden from the Western public. It analyzes the reasons for its success through the prism of cultural and historical events of that time, and at the same time gives hope to modern business, forced to survive in conditions of economic stagnation.

The book is recommended for entrepreneurs, managers of all levels, students of economic universities and people with an active life position.

The publisher's layout of the book has been saved in PDF A4 format.