How can a company guarantee success in implementing innovations? Use the "innovator method" - a holistic process from creation to bringing ideas to market. Nathan Furr and Jeffrey Dyer developed it based on the experience of such leaders as Netflix, Amazon and Google. Build creative teams, test new ideas, and innovate as efficiently as possible.This book will teach you how to solve complex problems, look for unconventional ideas, and get out of difficult situations. Discover the latest tools for entrepreneurs, designers and developers.
Questions and answers
What is the book Creating innovation. Creative methods from Netflix, Amazon and Google about in short?
The book 'Creating Innovation' explores effective methods for implementing innovations in companies. It introduces the innovator method, a holistic approach developed by Nathan Furr and Jeffrey Dyer, drawing insights from industry leaders like Netflix, Amazon, and Google. Readers will learn how to build creative teams, test new ideas, and navigate complex challenges in the innovation process.
What is the main idea of the book Creating innovation. Creative methods from Netflix, Amazon and Google?
The main idea of 'Creating Innovation' is to provide a structured approach to innovation that can be applied by businesses of all sizes. The authors emphasize the importance of creativity and teamwork in developing new ideas and solutions. By leveraging the experiences of successful companies, the book offers practical tools and strategies to help organizations innovate effectively and sustainably.
Who should definitely read the book Creating innovation. Creative methods from Netflix, Amazon and Google?
This book is essential for entrepreneurs, business leaders, and anyone involved in innovation or product development. It is particularly beneficial for those looking to enhance their creative problem-solving skills and implement effective innovation strategies. Additionally, designers and developers seeking new tools and methodologies will find valuable insights within its pages.
What books is the book Creating innovation. Creative methods from Netflix, Amazon and Google similar to?
'Creating Innovation' shares similarities with books like 'The Lean Startup' by Eric Ries, which focuses on iterative product development, and 'Creative Confidence' by Tom and David Kelley, which emphasizes fostering creativity in teams. Both books, like 'Creating Innovation', provide practical frameworks for enhancing innovation and problem-solving within organizations.
- Name of the Author
- Кристенсен Клейтон М., Ферр Натан, Даер Джефф
- Language
- Russian
- Age
- 12
- Series
- Top Business Awards
- ISBN
- 978-5-699-79329-7
- Release date
- 2014
Read an excerpt
01/24/2025
Книга Создавая инновации
Эта книга стала для меня настоящим открытием в мире инноваций и креативности. Натан Ферр и Джеффри Дайер предлагают читателям целостный подход к внедрению инноваций, который основан на опыте таких гигантов, как Netflix, Amazon и Google. Они делятся практическими методами, которые помогают создавать эффективные команды и генерировать нестандартные идеи. Особенно понравилась структура книги: она логично организована, и каждый раздел содержит полезные инструменты и примеры из реальной практики. Однако, местами текст может показаться перегруженным теорией, что может усложнить восприятие для новичков в этой области. В целом, книга вдохновляет и мотивирует к действию, и я рекомендую её всем, кто хочет развивать свои навыки в области инноваций.