The book of Michael Гербера, that is considered a leading specialist in area of small business, allows newly to give a glance on the problems related to organization and development of small enterprises. An author shows, as the generally accepted stereotypes can prevent to successful business, conducts the readers through the main stages of development of small enterprise - from founding and becoming to maturity. Large interest presents description technologies of франчайзинга for the increase of efficiency and business predictability. The recital of the stages of entrepreneurial activity is executed as a dialogue with a beginning businessman questions come into question during that, as correct to organize, develop and perfect the business, not changing the usual way of life.A book is counted on the wide circle of readers - from students to experience businessmen.
Questions and answers
What is the book Small business: from illusions to success. How to create a company and retain it about in short?
The book 'Small business: from illusions to success' by Michael Gerber offers insights into the challenges of organizing and developing small enterprises. It explores how common stereotypes can hinder business success and guides readers through the essential stages of a small business's growth, from inception to maturity, while emphasizing the importance of effective franchising technologies.
What is the main idea of the book Small business: from illusions to success. How to create a company and retain it?
The main idea of the book revolves around transforming misconceptions about small business operations into actionable strategies for success. Gerber emphasizes the need for entrepreneurs to understand the stages of business development and how to effectively manage growth while maintaining their personal lifestyle. The dialogue format makes complex concepts accessible and relatable to aspiring business owners.
Who should definitely read the book Small business: from illusions to success. How to create a company and retain it?
This book is ideal for a wide audience, including students, aspiring entrepreneurs, and seasoned business owners. Anyone looking to gain a deeper understanding of small business dynamics and seeking practical advice on how to navigate the complexities of starting and running a business will find valuable insights within its pages.
What books is the book Small business: from illusions to success. How to create a company and retain it similar to?
Similar books include 'The E-Myth Revisited' by Michael Gerber, which also addresses common entrepreneurial pitfalls, and 'Start with Why' by Simon Sinek, focusing on purpose-driven business. Additionally, 'The Lean Startup' by Eric Ries offers innovative approaches to business development, making them great companions for those exploring small business success.
- Name of the Author
- Гербер Michael Э.
- Language
- Russian
- Age
- 12
- ISBN
- 978-5-9693-0386-7
- Release date
- 2001
Read an excerpt
12/25/2023
Полезная, но местами перегруженная информация
Книга "Малый бизнес: от иллюзий к успеху" оставила у меня смешанные чувства. С одной стороны, Майкл Гербер действительно затрагивает важные аспекты предпринимательства и предлагает полезные советы, которые могут помочь на начальном этапе. Его подход к обсуждению стереотипов и проблем, с которыми сталкиваются малые предприятия, очень актуален. Однако, на мой взгляд, местами информация кажется перегруженной, и некоторые идеи повторяются. Я ожидал более четкой структуры и конкретных примеров из практики, которые могли бы проиллюстрировать его советы. Тем не менее, книга может быть полезной для студентов и начинающих бизнесменов, так как в ней много полезных идей и рекомендаций, которые стоит взять на заметку.