The authors of this book analysed 150 strategic motions accomplished during more than 100 in 30 industries of industry, and drew conclusion that success is arrived at not in a competition, and due to creation of "blue oceans" - markets, where a competition is not, but there are new demand and possibilities for steady development and increase arrived.In this book you will find the set of necessary analytical tools, description all principles, qualificatory strategy of blue ocean, and also recital of dangerous traps, catching companies on a way in blue waters.The new extended edition of the legendary best seller dividing drawing 3,5 million copies includes two additional heads, answering the trickiest questions that set to the authors during the last ten years.In Russian language published first.
Questions and answers
What is the book Strategy of blue ocean. How to find or create a market free of other players about in short?
The book 'Strategy of Blue Ocean' explores how businesses can succeed by creating new markets, termed 'blue oceans', rather than competing in saturated markets. It provides analytical tools and principles that guide companies in identifying opportunities for innovation and growth, avoiding the pitfalls of traditional competition.
What is the main idea of the book Strategy of blue ocean. How to find or create a market free of other players?
The main idea of 'Strategy of Blue Ocean' is that companies can achieve sustainable growth by creating uncontested market spaces, or blue oceans, instead of battling competitors in crowded markets. The authors emphasize the importance of innovation and strategic thinking to unlock new demand and drive profitability.
Who should definitely read the book Strategy of blue ocean. How to find or create a market free of other players?
This book is essential for business leaders, entrepreneurs, and strategists looking to innovate and differentiate their offerings. It is also beneficial for students and professionals in marketing, management, and business development who want to understand market dynamics and strategic planning.
What books is the book Strategy of blue ocean. How to find or create a market free of other players similar to?
Similar books include 'Blue Ocean Shift' by W. Chan Kim and Renée Mauborgne, which expands on the original concepts, and 'The Innovator's Dilemma' by Clayton Christensen, which discusses innovation in established markets. Additionally, 'Good to Great' by Jim Collins offers insights into strategic business transformations.
- Name of the Author
- Моборн of Рене, Ким В. is Vat
- Language
- Russian
- Age
- 12
- ISBN
- 978-5-00100-258-1
- Release date
- 2015
Read an excerpt
05/05/2025
Первая книга, которая действительно меня вдохновила
Книга "Стратегия голубого океана" — это настоящий путеводитель для предпринимателей и менеджеров, стремящихся к инновациям и устойчивому развитию. Авторы, Ким и Мауборн, представляют концепцию "голубых океанов" как альтернативу традиционным конкурентным стратегиям. Я был поражён тем, как они проанализировали 150 стратегических ходов и выделили ключевые принципы, которые могут помочь компаниям создать новые рынки. Особенно полезными мне показались аналитические инструменты, описанные в книге, которые позволяют оценить текущую ситуацию и выявить возможности для роста. В дополнение к этому, новые главы отвечают на актуальные вопросы, что делает издание ещё более ценным. Я рекомендую эту книгу всем, кто хочет не просто выживать в конкурентной среде, а активно создавать новые ниши и возможности.