Steve Бланк, гуру of стартап-движения, it is said that the main for a beginning businessman is to "go out from an office", id est to begin straight to know for clients, that needs them. However whether you will get really important information, depends on that, what questions you will set. By the way, most popular question - does our idea or product" "Like to you? - incorrect. However, that to ask it mother, whether your idea likes to her: she loves you and will praise in any case, not wishing to disorder. Similarly act and 99лиентов. In general, to be a successful businessman, it is necessary to know how and that exactly to ask, and on a book Overalls Фитцпатрика you will learn to do it! An author will help to understand you, when an answer is given from politeness and carries to no value, will prompt, in what direction it is necessary to develop conversation, what wh-questions to set, how to avoid socially desired answers, how to understand that in a product well or badly, whether he needs to the market, as him it is correct to position - and all of it with by a great number the real examples. Before you short, useful and written with a good humour practical guidance on the effective intermingling of businessman with clients. It will help to economize time, money and nerves you.

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