
Book Organization of service in the sales policy of the enterprise
The book is devoted to the organization of service in the sales policy of an enterprise. It describes in detail the methods and models for studying purchasing behavior, behavioral models of end-use buyers and the buyer-enterprise, as well as the communication policy of the enterprise, the complex of marketing communications and the development of communication policy. Particular attention in the book is paid to image formation, advertising, public relations, as well as fairs and exhibitions.
The book’s text has been translated from the original language using an artificial intelligence system. In most cases, the translation is accurate and clear, but occasionally there may be incorrect phrasing or individual words left untranslated.
- Name of the Author
- Илья Мельников Валерьевич
- Language
- Ukrainian
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