This is a book by Russian marketing guru Igor Mann - kind, ironic and extremely useful! The author shares his work experience with readers and gives invaluable advice that is necessary for every marketer: both beginners and those with extensive experience in marketing. However, the book can be recommended not only to marketers, but also to entrepreneurs, heads of companies and company departments. In the end, the fate of their business largely depends on what kind of marketers they themselves are and what kind of marketers work for them.

""" LINK TO THE LATEST EDITION OF THE BOOK (5th edition) """< /p>