Every company needs a business plan. But often it is written only to show off investors and shareholders, and after achieving the desired effect, it is put away in the back drawer of the desk. How to create a plan so that it is not a pile of waste paper, but brings real benefits, leads your team to victory, and your business to prosperity? What is needed is practical leadership that does not pour empty things into empty ones and does not repeat dry theoretical formulations, but something that works, has been tested by real entrepreneurs and has proven its effectiveness. This is exactly the book that Rhonda Abrams, the world's leading expert on business planning, wrote. She examines in detail, using numerous examples, all the most important aspects of doing business - from recruiting staff and choosing a location for the company's office to the social and environmental responsibility of business. Once you make such a plan, you can live by it. It is not without reason that this book has become a classic textbook in many business schools around the world. This is an absolute must have for businessmen and managers, as well as for those who are just thinking about starting their own business and are still studying the equipment. Especially for the Russian audience, the publication was supplemented with examples of business plans of domestic companies.