This book offers universal rules that will allow you to win in any, even the most difficult negotiations. By applying the author's recommendations, you will be able to master and use negotiation skills in different life situations. Brian Tracy is one of the world's leading experts on effectiveness and the psychology of achievement. His coaching company's clients include Johnson & Johnson, IBM, and Coca-Cola. Tracy conducts seminars and trainings around the world, writes books, including the bestseller “Get Out of Your Comfort Zone. Change your life", which have been translated into 40 languages and sold in millions of copies. Published in Russian for the first time.