The reality that we all face is company websites, online stores, information portals created as if according to a template... Uniformity is not the best tool for attracting customers. Emotions sell! In order for a website to attract customers, it turns out that it is enough to ensure that its appearance evokes positive emotions. Pleasure, surprise, combined with a unique style - these are the basics of emotional design. This book offers you to master its basics. On its pages you will find a detailed description of new mechanisms for interacting with your audience, as well as practical recommendations on how to win the hearts of customers.