The future is approached with enormous speed, and "clever" machines вот-вот will become natural part of human way of life - easily already to present a that day, when a refrigerator will make the menu of dinner, scales will forbid addition, and the built-in in a telephone "personal helper" will refuse to pay for the superfluous pair of shoe. It is desirable to believe that artificial intelligence will not only help a man but also not interfere with him, but how to obtain it - depends only on man. A former vice-president Apple, professor of the North-western university Donald А., gives advices the designers of the future Norman.