In the XIX century of heroes of this book named business people. And they really did much useful not only to itself but also for society. Due to talent for organization, energy, boldness and enterprise of Ford and Карнеги, Кузнецова and Фаберже, Ротшильдов, Дюпонов, Морозовых, Круппов, Морганов and other businessmen, in enormous industrial, trade and financial empires were the world created. Their names, as well as results of labour, a long ago already became denominative. We talk about a successful man, that he is "rich, as Рокфеллер", we prefer the non-permanent razors of "Жиллет" and vodka of "Smirnoff", usually we use the domestic technique of "Simens" and photocamera "Kodak", every large grocery store we compare to "Елисеевским", and sewing typewriters - with "Зингером" and until now we consider prestige old, but reliable "Ford". This book tells about the professional and personal fate of "kings business", about that, how they rose to the tops of business career, what vital values it was valued.