Robert Cialdini's book is now in CrossReads format!CrossReads are concise summaries that will help you get acquainted with the content of bestsellers, save time and decide on reading plans.To avoid to become a victim of ingenuous manipulation and learn to recognize the signals of the interlocutor, you do not need to be a communication guru. Psychology professor Robert Cialdini is sure that it is enough to figure out just 7 tricks.In our summary you will find the most important thing: techniques and methods of persuasion, practical examples and communication lessons that will teach you to avoid unwanted influences. All the secrets of Robert Cialdini will be at hand to help you out in any situation.